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Deeds Privacy Policy

Last Updated: 1 December 2025

Welcome to Deeds, operated by True North Corporations Pty Ltd (“Deeds”, “we”, “us”, “our”).

We are committed to protecting your personal information and respecting your privacy.

This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you use the Deeds mobile application, website, and related services (collectively, the “Service”).

By downloading, accessing, or using Deeds, you agree to the terms of this Privacy Policy.

1. INFORMATION WE COLLECT

We collect information to operate the Deeds platform safely, verify real deeds, and improve your experience.

1.1 Information You Provide

Account Information

  • Name
  • Username
  • Email address
  • Password (encrypted)
  • Profile photo (optional)
  • Biography (optional)

User-Generated Content

  • Photos and videos you upload
  • Deed submissions
  • Captions, comments, upvotes
  • Interactions with other users
  • Internal messages (if enabled in future versions)

Verification & Authentication

  • GPS location at the time of posting (for deed verification)
  • Device timestamps
  • IP address or device identifiers
  • Giveaway or challenge verification content (optional)

Communication

  • Emails you send us
  • Waitlist, newsletter, or community sign-ups
  • Support messages

1.2 Information We Automatically Collect

Device & Usage Data

  • Device information
  • Operating system version
  • App usage activity
  • Crash logs
  • Analytics events
  • Performance data

Location Data

  • Approximate or precise GPS only when you upload a deed
  • We do not track your location continuously

Website Cookies & Tracking

If you use our website, we may collect:

  • Cookies
  • Pixels (Meta, TikTok, Google)
  • Conversion tracking
  • Browser analytics
  • Local storage data

2. HOW WE USE YOUR INFORMATION

We use your information to:

Provide & Operate the Service

  • Allow account creation and profile management
  • Display your deeds and interactions
  • Verify deed authenticity
  • Maintain leaderboards
  • Run challenges, missions, and giveaways

Improve & Personalize

  • Enhance performance
  • Tailor your feed
  • Recommend challenges
  • Continually improve user experience

Safety & Security

  • Detect fraudulent behaviour
  • Prevent spam and abuse
  • Protect the fairness of the leaderboard
  • Enforce Terms of Service

Communication

  • Send updates, notifications, and announcements
  • Provide customer support
  • Send marketing emails (opt-in only)

Legal Compliance

  • Meet global legal obligations including GDPR, CCPA, and Australian Privacy Principles (APP).

3. HOW WE SHARE INFORMATION

We do not sell your personal information.

We may share data with:

3.1 Service Providers

Including:

  • Cloud hosting (e.g., AWS)
  • Email providers (Brevo, SendGrid, etc.)
  • Analytics services (Google Analytics, Mixpanel, etc.)
  • Moderation tools
  • Customer support tools

Each partner is given minimal access necessary to perform their duties.

3.2 Public Visibility

Content you upload (photos, videos, deeds) may be visible on:

  • Your public profile
  • The Deeds feed
  • Leaderboards
  • External social media (if you choose to share)

3.3 Legal Obligations

We may share information if required to:

  • Respond to legal requests
  • Protect safety, rights, or integrity
  • Comply with applicable laws

4. INTERNATIONAL DATA TRANSFERS

Your information may be stored or processed in:

  • Australia
  • United States
  • European Union
  • Other regions where our partners operate

We ensure appropriate protections for cross-border data transfers.

5. DATA SECURITY

We use strong security measures including:

  • Encrypted passwords
  • Secure HTTPS connections
  • Protected cloud infrastructure
  • Role-restricted employee access
  • Routine security audits

While no system is fully immune to threats, we actively work to protect your information.

6. DATA RETENTION

We keep your information only as long as necessary to:

  • Provide the app
  • Meet legal obligations
  • Maintain historical leaderboard data (unless you delete your account)
  • Resolve disputes and protect our community

You can request deletion at any time.

7. YOUR RIGHTS

Depending on your location (GDPR, CCPA, APP, global laws), you may have the right to:

  • Access your personal data
  • Correct inaccuracies
  • Delete your account
  • Export your data
  • Restrict or object to processing
  • Withdraw consent for marketing

To exercise your rights, contact us at the email below.

8. AGE REQUIREMENTS

Deeds may be downloaded and used by any person who is of legal age to download and use mobile applications in their region.

We do not knowingly collect data from individuals who do not meet the legal minimum age set by their country or app store policies.

If someone under the legal age uses the app without permission, contact us to remove their account.

9. THIRD-PARTY LINKS

Our app contains links to third-party platforms (Instagram, TikTok, website, etc.).

We are not responsible for those platforms’ privacy practices.

10. UPDATES TO THIS POLICY

We may update this Privacy Policy periodically.

When we do, we will:

  • Update the date at the top
  • Provide in-app or email notifications for major changes

11. CONTACT US

If you have questions or wish to exercise your privacy rights:

True North Corporations Pty Ltd

Email: support@deedsmovement.com

Website: www.deedsmovement.com

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